October 27, 2021

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Auto Tech Startup RoboTire Closes Series A Round

Groundbreaking Detroit-based Robotics and Automation Company Receives Backing From Discount Tire

Published: Oct. 7, 2021 at 6:32 AM HST|Updated: 13 hours ago

DETROIT, Oct. 7, 2021 /PRNewswire/ — RoboTire, a Detroit-based automotive robotics and automation startup that promises to revolutionize the tire industry, today announced the closing of its $7.5M Series A investment round, led by The Reinalt-Thomas Corporation, which does business as Discount Tire and America’s Tire and is the world’s largest independent tire retailer. Automotive Ventures, Detroit Venture Partners, 640 Oxford Ventures and several angel investors participated in the round. RoboTire CEO and Founder Victor Darolfi made the announcement.

RoboTire Image
RoboTire Image

“This is a pivotal moment for RoboTire and sets us on a path to further transform vehicle maintenance,” Darolfi said. “Our focus is to revolutionize the way tires are changed, and collaborating with Discount Tire—an iconic automotive and tire industry leader—will make our innovative technology more widely available to consumers who need both speed and service as part of their daily lives. We are immensely proud to receive this backing from our investors and know this is just the first turn down a long road to success for our company.”

RoboTire’s patented system uses robots to change tires in a fraction of the time human operators can—reducing multiple-hour experiences to under 15 minutes. Introducing this breakthrough manufacturing-level automation to traditional automotive repair shops transforms the traditional financial and operational considerations used by fleet operators and automotive service providers for tire and wheel services.

“Discount Tire is excited to support RoboTire in the development of new and innovative technologies that drive a better customer experience,” said Tom Williams, chief experience officer at Discount Tire. “As customer expectations around the ‘buy and book online’ experience and our ability to deliver reduced wait times continue to grow, we will continue to pursue automation and enhancements that ensure an inviting, easy and safe experience for all our customers.”

RoboTire was founded in 2018 and has multiple patents and patents pending for its automotive systems.

“We see RoboTire as transformative – not only for the tire industry but for the development of smarter automotive technologies and future-proofing the workforce of skilled technicians, which our industry must do a better job recruiting, training and retaining,” said Will Mapes, RoboTire chief operating officer.  “We’re excited to build out and scale our operations and team in Detroit and in Michigan, the heart of American automotive engineering, with support of our new partners.”

For more information, visit robotire.com.

About RoboTire
RoboTire is a robotics and automation solution that is revolutionizing the way tires are changed. Founded by CEO Victor Darolfi in October 2018, RoboTire has designed a system that enables robots to change tires in a fraction of the time human operators can—reducing an hour-long experience down to under 15 minutes. By bringing innovation to the traditional, RoboTire is transforming the way fleet operators, dealers and independent service providers look at tire and wheel services. For more information about RoboTire, visit visit robotire.com.

About Discount Tire
Discount Tire, based in Scottsdale, Arizona, is the world’s largest independent retailer of tires and wheels. Discount Tire was founded in 1960 by Bruce Halle and serves customers at more than 1,100 stores in 36 states. The company does business under the trade name Discount Tire in most of the U.S., America’s Tire in parts of California, and Discount Tire Direct in markets outside the reach of retail stores. Their latest tool to help get you taken care of, Treadwell, is a proprietary online tire buying guide that uses decades of data and individual driving habits to recommend the right tires. Discount Tire is a primary sponsor of the No. 2 Ford Mustang in the NASCAR Cup Series. For more information, visit discounttire.com.

Press Contact:
Meaghan Moore
630-248-4316
[email protected]

Press Visuals: 
RoboTire Dropbox

RoboTire Logo
RoboTire Logo

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SOURCE RoboTire

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