July 16, 2024


Unlimited Technology

Goodbye to half-used ketchup packets: Heinz introduces ‘Packet Roller’

The Heinz Packet Roller.

You can say goodbye to half-used ketchup packets that leak on your pants. Kraft Heinz has announced a new product that claims to squeeze out every last drop from your takeout condiments.

Heinz’s “Packet Roller” went on sale earlier this month. For $5.70 a piece, the ketchup bottle-shaped (and key chain accessory-sized) gadget cuts corners of condiment packets and helps roll out the small bags to efficiently extract their sauce.

“100% sauce extraction for 100% sauce satisfaction,” the food processing company advertises. “Gone are the days of fumbling with ketchup packets, pants ruined by mustard disasters, and minutes taken off your life trying to get to the bottom of that mayo packet… What was once taxing becomes simple.”

The release comes not long after the ketchup shortage hit restaurants nationwide – which saw high demand for small condiment packets with increased takeout and delivery orders amid the ongoing COVID-19 pandemic. In April, Heinz confirmed to USA TODAY that it was working to increase supplies in response to chain shortages, including adding manufacturing lines to increase production by about 25% for a total of more than 12 billion packets a year.

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