John Legend sold his existing music catalog, including royalty rights, to KKR and record label BMG, as first reported by Bloomberg and confirmed by Axios.
Why it’s the BFD: 43-year-old Legend is the first “midcareer” artist to do one of these deals, which typically are done by those closer to their twilights (or by the estates of those who’ve died).
Get market news worthy of your time with Axios Markets. Subscribe for free.
Details: This appears to cover Legend’s work from late 2004 through the end of 2020. I’m also told there’s a separate, parallel deal whereby BMG will administer Legend’s future compositions.
No financial terms were disclosed. KKR and BMG last year announced a partnership to buy music catalogs, and recently announced that platform’s first deal, buying ZZ Top’s publishing catalog for around $50 million.
The bottom line: “Dubbed ‘Music Mogul of the Year’ by Variety in 2020, Legend released his debut studio album ‘Get Lifted,’ on Dec. 28, 2004, and has gone on to expand into other areas of the entertainment field, in part through the founding of a production studio that’s created shows for Netflix Inc. and ABC.” — Miles Weiss & Lucas Shaw, Bloomberg
Go deeper: New music gadgets: No lessons (or instruments) required
Like this article? Get more from Axios and subscribe to Axios Markets for free.