October 20, 2021

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Remembering Steve Jobs: Apple, business leaders celebrate the tech pioneer on the 10th anniversary of his death

Steve Jobs has been gone for a decade now, but he certainly hasn’t been forgotten. 

The Apple Inc
co-founder died Oct. 5, 2011 following a long, public battle with pancreatic cancer. And tributes honoring the tech pioneer’s big ideas and showmanship came pouring in from around the web on Tuesday to mark the 10-year anniversary of his passing. 

From the archives: Steve Jobs dies at 56

Apple took over its homepage with a roughly three-minute video celebrating Jobs’ life, which featured archival photos and clips that highlighted his vision. Apple also posted a statement from Jobs’ family, who wrote, “our gratitude has become as great as our loss.”

“For all of Steve’s gifts, it was his power as a teacher that has endured,” the statement continued. “He taught us to be open to the beauty of the world, to be curious around new ideas, to see around the next corner, and most of all to stay humble in our own beginner’s mind.” His daughter, Eve Jobs, also shared the statement to her Instagram Stories on Tuesday.

From the archives: Steve Jobs leaves a legacy like no other

Tim Cook, Jobs’ hand-picked successor who took over as CEO of Apple, also posted the video on his Twitter
account. He tweeted, “Hard to believe it’s been 10 years. Celebrating you today and always.” 

Cook also sent Apple employees an internal memo that was picked up by Bloomberg, which commemorated the somber milestone. 

“Steve believed that ‘people with passion can change the world for the better.’ That’s the philosophy that inspired him to create Apple. And it lives in us today,” he wrote. 

“This year, as much as any other, we’re reminded of the profound impact our products have on the world. I feel so lucky that we spend our days creating wildly innovative tools that connect people, inspire them to think differently, and empower them to make their own dent in the universe, too. It’s one of the many gifts that Steve gave to all of us.” 

Apple’s former chief design officer, Jony Ive, who delivered Job’s eulogy a decade ago, published a letter remembering his late friend in the Wall Street Journal on Tuesday.

“I think about Steve every day,” he wrote, reflecting on Jobs’ “insatiable curiosity” and how the two of them talked all the time. “I loved how he saw the world. The way he thought was profoundly beautiful.” 

Business leaders, tech writers and consumers shared some of Jobs’ most iconic quotes and interview clips on social media sites like Twitter and Instagram. 

From the archives: Steve Jobs: MarketWatch’s CEO of the Decade

Walt Disney Co.
executive chairman Robert Iger tweeted, “I miss you Steve,” calling the tech pioneer “larger than life.”  

While Apple’s stock initially fell on the news of Jobs death in 2011, the company rebounded and has continued to grow and remain a tech titan. And despite many tech companies taking a hit on Monday, Apple
shares are up almost 25% over the past 12 months. 

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