April 17, 2024


Unlimited Technology

Strategy Analytics: Samsung Leads North American Smartphone Shipments in Q3 2021

Samsung captures nearly two in five smartphone shipments in North American Region

According to the latest research from Strategy Analytics, Samsung is the top smartphone vendor in North America in Q3 2021. The Top-5 smartphone vendors by shipments for the region captured 93 percent of total shipments to the region. North American smartphone shipments were down -7 percent annually in the third quarter of 2021.

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North America Smartphone Vendor Share (Graphic: Business Wire)

North America Smartphone Vendor Share (Graphic: Business Wire)

“Samsung is the leading smartphone vendor in North America, with annual shipment growth of 5 percent,” says Ken Hyers, Director at Strategy Analytics. “Samsung has clawed back share following three quarters when it was topped by Apple. Samsung has capitalized on the collapse of LG, which in the year-ago quarter held a 14 percent share in the North American region but has shuttered operations from Q3 2021. The combination of leading technology and a broad product portfolio have made Samsung smartphones, such as its premium Galaxy S21 series and affordable A-series the most popular Android devices in the region.”

“Apple captured 2nd place in smartphone shipments in the North America region in Q3 2021,” says Linda Sui, Senior Director at Strategy Analytics. “Apple’s newly introduced iPhone 13 5G smartphones drove a late Q3 2021 surge in shipments, which along with its older iPhone 12 models drove positive annual growth of 9 percent annually in the 3rd quarter of 2021. Apple’s growth would have been even stronger were it not for component shortages and manufacturing disruption in Asia that limited its ability to meet demand for its new iPhone 13 series smartphones.”

“Samsung also faced shortages that limited its ability to meet strong customer demand,” says Woody Oh, Director at Strategy Analytics. “Samsung’s newest foldable smartphones, the Galaxy Flip3 and Fold3 were very strong sellers for the company. In fact, the Flip3 barely missed being its 5th best-selling smartphone in North America in Q3 2021, held back only by the company’s inability to produce as many of the devices as customers wanted, due to component shortages. Samsung expects a big quarter in Q4 2021 for its foldables with major promotions planned for Black Friday in North America which it predicts will fuel strong sales of the Flip3 and Fold3.”

Source: Strategy Analytics, Inc.


About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

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