Google Strikes $9.4 Million Settlement With FTC For Paying DJs And Influencers To Praise Phones They Never Touched
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December 5, 2022
from the artificial-enthusiasm dept The FTC and 4 condition lawyers standard this week struck a $9.4 million settlement with Google around allegations that Google covertly compensated celebs money to endorse a mobile phone none of them experienced ever…
Never Touched Dark Souls? You Should Still Play Elden Ring
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February 28, 2022
Elden Ring, a spiritual successor to Dark Souls. Bandai Namco One of my fondest teenage memories came from playing Kingdom Hearts 2 in 2006. The joy wasn’t from gallavanting about with Disney’s most loveable characters, but rather from…
Consumers value a product viewed online more if they see it being virtually touched
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December 6, 2021
The Research Brief is a short take about interesting academic work. The big idea Consumers who see a product on sale being virtually touched are more engaged and willing to pay more than if the item is displayed on its own, according to a recent research…