The Tesla Model 3 has become the first electric car to top the sales chart across Europe by going to number one in September 2021.
Tesla achieved its top spot by a huge margin, too: a total of 24,591 Model 3 registrations saw it beat the second-placed Renault Clio by more than 6,000 units.
Model 3 sales grew 58 percent compared to September 2020.
JATO Dynamics, which compiled the data, adds that the Tesla Model 3’s September success, which saw it take a 2.6 percent of the EU new car market, marks the first time a car built outside of Europe has topped the charts.
In the pure electric car charts, it was a Tesla one-two, with the new Model Y pipping the Volkswagen ID.3 by around 600 units.
Tesla is now the leading electric car maker in Europe, with a 24 percent market share – ahead of Volkswagen on 22 percent and Stellantis (which includes brands such as Fiat, Peugeot and Vauxhall) on 13 percent.
The EV surge is coming at the expense of diesel. Pre-pandemic, there were more than 10 diesels registered for every single electric or plug-in hybrid model. Now, the ratio is nearing 1:1.
“Shifts of this magnitude are rare, and a number of factors have contributed to the current state of play,” said JATO global analyst Felipe Munoz.
“In addition to incentives, OEMs have enhanced their offering with more models and better deals, and many are shifting their limited supply of semiconductors to the production of EVs, instead of ICE vehicles.”
Overall, September new car registrations were down 25 percent in Europe, to less than one million cars. “Dealers continue to face issues with the availability of new cars due to the chip shortage,” said Mr Munoz.
“As a result, unwilling to wait more than a year for a new car, many consumers have turned to the used car market.”
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