October 28, 2021

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The ultimate guide to Black Friday 2021

woman online shopping
Find pre-Black Friday deals and all the details about Black Friday 2021 here.

Sasha Pritchard Photography

Black Friday is right around the corner, and if you’re looking to get your holiday shopping game plan together, you’ve come to the right place. Here is your guide to Black Friday 2021.

What you need to know about Black Friday 2021

Black Friday (the Friday after Thanksgiving) is one of the biggest sale shopping events of the year, with most every major retailer offering big discounts on holiday gifts, the hottest toys of 2021, apparel, housewares, tech gadgets and more. In past years, shoppers have stayed up late the night of Thanksgiving, just to line up in front of stores for early morning openings and doorbuster deals. In light of COVID-19, many stores closed on Thanksgiving 2020, and instead offered Black Friday deals online. This year Walmart and Target have already announced that they will close on Thanksgiving Day. It’s possible that other stores will similarly prioritize socially distanced shopping options, such as online ordering and curbside pickup, in 2021, eliminating the need to leave home early and stand in a line.

Black Friday 2021 is on Nov. 26, but sales typically start before that date. Amazon’s pre-Black Friday sale launched on Oct. 4 this year, for example. With the threat of holiday shipping delays looming, expect more stores to offer early Black Friday deals in October as well.

Start holiday shopping early this year

Shipping experts, including Port of Los Angeles director Gene Seroka and UPS honcho Scott Price, are recommending that you start holiday shopping now, even before the Black Friday and Cyber Monday sales have begun. California ports, which handle 40% of the nation’s imports, are facing a record backlog of cargo ships, meaning you may not find the products you want as quickly as usual this holiday season. Shipping containers are also in short supply, increasing shipping costs. Retailers from Best Buy to Nordstrom are expecting some delays related to port issues. COVID-19 also has caused disruptions to global supply chains, and some overseas factories are shut down to prevent the spread of the illness as well.

Are there pre-Black Friday deals already available now?

Fortunately, shopping now doesn’t mean that you have to miss out on great deals. Ahead are some pre-Black Friday and Cyber Monday deals you can shop right now at stores like Walmart, Best Buy and Ulta.

Pre-Black Friday deals at Walmart now

Walmart has tons of tech, makeup, home goods and more reduced right now.

Hamilton Beach 2 lb Digital Bread Maker, Model# 29881


Hamilton Beach digital bread maker, $50 (regularly $70) 

Keurig K-Duo Essentials Single Serve & Carafe Coffee Maker


Keurig K-Duo Essentials single-serve and carafe coffee maker, $79 (regularly $99)

Pre-Black Friday deals at Amazon now

Amazon’s pre-Black Friday sale, featuring what the company is calling “epic deals,” is on now. You can save big on Alexa-powered devices, toys, apparel, kitchenware, beauty and much more. Here’s a sampling of what’s on sale.

Echo Show 8


Echo Show 8, $70 (reduced from $110)

Instant Omni Pro 14-in-1


Instant Omni Pro 14-in-1 air fryer and convection oven, $250 (reduced from $300)

Melissa & Doug Mine to Love Wooden Play Bunk Bed for Dolls


Melissa & Doug Mine to Love wooden play bunk bed for dolls, $40 (reduced from $54)

Love, Diana Sing Along Popstar Doll


Love, Diana Sing-Along Popstar 13-inch doll and working microphone, $30 (reduced from $35)

Pre-Black Friday deals at Kohl’s now

Kohl’s has plenty of deals on apparel, kitchen appliances, home goods and more. Right now, you can take an extra 25% off when you use the code GET25 at checkout (ends Oct. 6). And don’t forget to spend your Kohl’s Cash by Oct. 17.

The Big One® Oversized Supersoft Plush Throw


The Big One oversized plush throw, $22 (regularly $27)

Men's Levi's® 559™ Stretch Relaxed Straight Fit Jeans


Men’s Levi’s 559 Stretch Relaxed Straight Fit Jeans, $40 (reduced from $60)

Pre-Black Friday deals at Best Buy now

Best Buy has TVs, laptops, video games, appliances and more tech on sale. 

ASUS Chromebook

Best Buy

ASUS 11.6″ Chromebook, 4GB memory, 32GB storage, $119 (reduced from $219)

Pre-Black Friday deals at Ulta now

Find makeup, skincare, fragrances and more reduced at Ulta.



Prince U Got the Look vegan eyeshadow palette, $28 (regularly $55)

Anastasia Beverly Hills  Natural and Polished Starter Kit


Anastasia Natural & Polished Starter Kit, $17 (regularly $24)

Pre-Black Friday deals at Nordstrom now

Nordstrom has markdowns on men’s, women’s and children’s fashion, home and more.

Nordstrom Snuggle Plush Faux Fur Slipper


Nordstrom Snuggle Plush faux fur slipper, $15 (reduced from $29)

Pre-Black Friday deals at GameStop now

GameStop has deals on video games for the PlayStation 4, PlayStation 5, Xbox Series X and Nintendo Switch, gaming accessories, action figures and more. 

The Last of Us, Part 2


The Last of Us, Part II for PlayStation 4, $26 (reduced from $40)

Pre-Black Friday deals at Wayfair now

Find furniture, small kitchen appliances, bedding and more reduced at Wayfair.

The Magic Bullet Countertop Blender


The Magic Bullet countertop blender, $40 (reduced from $57)

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