July 18, 2024


Unlimited Technology

Five Tips For Getting Your Startup Noticed

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies.

As startup companies work hard to develop their product or service and establish themselves within their respective industry, the importance of creating brand recognition ranks up there with establishing credibility and building a reputation. Launching a business and then successfully running one is not an easy task, so taking a startup from concept to a company that is profitable and successful is always challenging.

There are new startups launching on a daily basis, but the hard fact is that many fail within their first year. With any type of business, there are no guarantees of success, but there are various factors that a business owner can control.

When creating brand recognition for your company, you should look to utilize certain tools and strategies, like Google Ads, social media content and word-of-mouth marketing, which are all instrumental to a company’s development and success. Another strong way in which to grow a business, raise awareness and establish oneself as a thought leader is through public relations. Public relations (PR) is about finding a cohesive way to brand your message and present it to the media — getting it out there, front and center, to your end user or customer.

As the CEO of a public relations firm, it’s of my opinion that bringing a PR company on board to help facilitate and increase visibility is an important part of any company’s growth strategy; however, it’s not always financially feasible in the early stages. As a startup, you still need to establish credibility and a reputation for your brand, both with the consumer as well as the media. While this may sound intimidating, there are ways in which business owners can get their company noticed and begin building brand recognition all on their own.

Understand Your Industry

One of the ways to remain “in the know” is to stay on top of your industry’s news. Set aside a few minutes every day to go over the latest articles, posts, tweets, etc. You should also be aware of the media outlets that cover your niche and who the key reporters are. This information allows you to start building the right connections. Staying on top of the market you’re in and knowing your competitors are essential to your success.

Create A Contact List And Stick With It

If you have already built up your list of contacts, that’s a great start. Now it’s time to focus on consistent communication. Whether it’s to say hello, wish them happy holidays or provide a status update, make sure your contacts feel recognized and appreciated. Just don’t go overboard — you don’t want to clog up their inbox.

A tip to keep in mind is that the most successful emails tend to be ones that are informative, newsworthy, distinguishable and, above all, helpful. With any email you send, be sure to include at least one takeaway. Whether it is news pertaining to your brand or business, or an industry-related tip that aims to educate the reader, you’re sharing knowledge that your contact will come to rely on.

Build Relationships With Influencers

For a lot of startup companies in the early stages, their audience may be small, so forming partnerships with social media influencers who already have the attention of your target audience is a great way to enhance brand recognition. After identifying who your audience is, find out which bloggers and influencers are connected to them and then follow them on social media. Engage with their content and share it on your own social media accounts. As you continue building those relationships, you’ll eventually be comfortable enough to personally connect with them.

Create A Blog

Blogging is a valuable asset to a company’s success. Most new startups have little or no marketing budget, but creating a blog is an affordable and efficient tool to help companies get the word out and engage with their target audience on a steady and consistent basis. The goal is to educate; the more information consumed from your site, the more your audience is likely to return. As you continue to establish yourself as a leader in your field, they’re likely to begin to trust your knowledge and expertise.

Every piece of written content should contain particular keywords and phrases. People enter specific words into a search engine to find the products and services they’re looking for, and when they do, you’ll want to come up at the top of their search.

Focus On Your Online Presence

These days, the consumer journey often begins online, which is why every business should put effort into creating a digital footprint. People who connect with you become a form of free advertising when they share the brands and products they love with their friends and followers.

Social media is truly a full-time job and requires consistent maintenance and monitoring. You can’t be spending all of your time on social media and all of your time on your business; it’s practically impossible. To keep content flowing on a regular basis, consider using social media scheduling tools to ensure you’re regularly posting content and using hashtags for a wider reach. You should also be following relevant hashtags to see what’s new and trending in your industry.

And lastly, don’t forget to share your written content across all social media platforms. Utilize these platforms to engage with your audience, both through the content you share and the content you comment on. The wider you cast your net, the larger your audience will grow.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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