It’s not hard to see why many home bakeries are really thriving on social media. It’s now easier than ever to share your passion and creativity with every post. From TikTok to Instagram, there are lots of opportunities to showcase your skills and attract business online.
If you’re looking to make the orders roll in using social media, the tips below can help you really bring in the dough.
- Post drool-worthy content
Who doesn’t love scrolling through photos of gorgeous desserts? Make sure to take a picture of every bake and get good at not only baking but also capturing the best photos. When it comes to social media advertising, the way your baked goods look is just as important as the way they taste! Plate your dessert beautifully and consider using drizzle sauces, dust powdered sugar, and garnishes to make them really pop. Natural lighting is your best friend, so set up the shoot outside or near a window. Find the right angles and use editing tools to further enhance the contrast, sharpness, and brightness of the photos.
- Share videos of the behind-the-scenes
Give people a little peek into your kitchen. Whether it’s a video of you kneading dough or piping frost or pulling that perfectly golden loaf out of the oven, showing the behind-the-scenes can make the whole social media game more personal, potentially turning casual followers into loyal customers. You don’t have to show your face if you’re not comfortable, but sharing these behind-the-scenes helps humanize your business and reminds your followers that there’s a real person with a real passion behind the bake.
- Highlight customer reviews and testimonials
People would want to feel reassured that your baked goods don’t only look good but actually taste good and what better way to showcase your flavors than to let your existing customers do the talking? It’s even better to make the most of user-generated content and ask some of your most loyal customers to share their review or post on their own profiles. This way, you can tap their network and just reshare their organic posts. You can consider incentivizing reviews and testimonials in the form of discounts, coupons, or freebies. Just make sure that everything feels genuine and not forced.
- Collaborate with food bloggers or influencers
Influencer marketing is now one of the most effective ways to win on social media, whatever type of business you run. Make sure to check the profiles to ensure that their audience really matches your target market. You can send influencers samples of your seasonal treats or best-sellers.
Many local influencers would be happy to receive your sample and share their honest reviews and mouthwatering photos with their followers. You can also make the engagement more collaborative by doing a baking tutorial or live tasting session. Other home bakeries even have a social media influencer take over their kitchen for a day, guiding them on their baking techniques or even hosting a Q&A. Just be creative and find your own way of making your mark in the food community. There are many possibilities on social media– all you have to do is explore and seize them.
- Share your daily specials or limited-time offers
Limited-time offers create excitement and a sense of urgency, and sharing daily specials is a great way to keep your menu fresh and exciting. It could be pumpkin spice cookies in the fall or perhaps peppermint bark during the winter. These seasonal flavors can showcase your skills and how you keep things interesting in your home bakery. You can also highlight the bestsellers and customer favorites to create a buzz around your dynamic menu. There are lots of small business flyer templates you can use for your menu and promotional posts. Just choose ones that match your brand identity and customize them for any holiday-specific themes.
Now, roll up your sleeves, whip up those delightful treats, and start getting creative with your social media strategy! As long as you continue to upgrade your social media game, your kitchen will stay busy in the years to come, month after month, holiday after holiday. Start putting more effort into social media and watch your home bakery flourish!
