iPhone 13 price: Apple’s new iPhone could cost more than you think

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple’s new iPhone, expected to be called the iPhone 13, is expected to debut on Sept. 14 at the tech giant’s next 2021 event, but how much will it cost? When looking at what phone to buy, price will likely have a big impact on your decision. Although it isn’t the most exciting detail about the upcoming iPhone, it can help you choose if it’s the right smartphone for you, or whether you should opt for last year’s iPhone 12, the iPhone 11 or the rumored iPhone SE 3 –especially since rumors say the iPhone 13 could be more expensive than its predecessors. 

Read more: How to watch Apple’s Sept. 14 event live and everything we expect

We have a few thoughts on whether to buy an iPhone 12 now or wait. That decision, however, could be swayed by your color preferences. The iPhone 12 now comes in purple, and the iPhone 13 could come in bubble gum pink. But we won’t know exactly how the two iPhones compare until Apple reveals the official iPhone 13 specs.

Meanwhile, rumors about the iPhone 14 are already starting up, with reliable Apple analyst Ming-Chi Kuo predicting that the iPhone 14 Pro Max (or whatever the largest model in Apple’s 2022 lineup is called) will have a $900 price tag, “the lowest price ever for a large (6.7-inch) iPhone.”

We’ve kept an eye out for more rumors, leaks and clues about the price of Apple’s next flagship phone, but so far there isn’t much news. We’ve also gathered the rumors swirling around the iPhone 13’s camera specs, design and colors and the phone’s rumored features. And don’t miss our iPhone 13 wish list. We won’t know the final price structure until Apple reveals new phones next week. But in the meantime, we can make some educated guesses on the iPhone 13’s price. 

Read more: iPhone 13 vs. iPhone 12: All the rumored upgrades

The iPhone 13 may be pricier than the iPhone 12. According to an August report from DigiTimes, the tech giant is considering increasing the costs for the iPhone 13 to compensate for the escalating price of chip production from its supplier, TSMC. Apple’s supplier is looking to increase the cost by as much as 20% for “advanced and mature process technologies” by January 2022, the report says. It’s unclear, based on the report, how much the iPhone price could increase. 

Since the iPhone isn’t expected to be a major technical upgrade from the iPhone 12, which was the first to include 5G support, analysts previously predicted that the new iPhone will cost about the same as the iPhone 12, the base version of which starts at $799 (£799, AU$1,349). Since the iPhone 12 led to the largest revenue and profit quarter in Apple’s history, the company may be incentivized to follow a similar pricing structure. 

Here’s the iPhone 12’s US pricing, for reference: 

iPhone 12 US pricing

iPhone 12 model	64GB	128GB	256GB	512GB
iPhone 12 Mini (carrier model)	$699	$749	$849	N/A
iPhone 12 Mini (SIM-free from Apple)	$729	$779	$879	N/A
iPhone 12 (carrier model)	$799	$849	$949	N/A
iPhone 12 (SIM-free from Apple)	$829	$879	$979	N/A
iPhone 12 Pro	N/A	$999	$1,099	$1,299
iPhone 12 Pro Max	N/A	$1,099	$1,199	$1,399

It’s also possible that Apple may lower the price of the iPhone 13, as other models like Samsung’s Galaxy S20 FE and Google’s Pixel 5 did in 2020. The Samsung Galaxy S21, released in January, also boasted a lower price tag, starting at $200 less than its predecessor.

For more, check out our review of the iPhone 12 and the best ways to sell or trade in your old iPhone.