Podcast Hosting Services Market to Expand at CAGR of 28.5% During Forecast Period, Finds TMR Study | News

ALBANY, N.Y., Jan. 17, 2022 /PRNewswire/ — Analysts at TMR project the podcast hosting services market to surpass the valuation of US$ 47.64 Bn by 2031. Podcast hosting services is gaining traction as it includes specific tools designed to improve subscriber experience. Podcast hosting provides an easy-to-use data dashboard with a control panel that keeps track of the number of listeners for each episode within the first 90 days, and podcast companies can obtain information of users who opt for podcast services.

Moreover, advertisers and commercial brands are realizing that podcast advertising is an effective and powerful tool to reach to highly occupied and targeted audience.

The news and politics segment displays huge demand among other podcast areas. News and politics podcasts genres provide listeners with exclusive political, business, and social news that are of use on a daily basis.

The growth in the use of podcast hosting services benefits from the evolution of podcast services. Introduction and success of subscription-based services from key players such as Spotify and Apple is attracting other vendors to include them in a range of service offerings.

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Podcast Hosting Services Market – Key Findings of Report

• Exponential rise in the penetration of smartphones in developing countries such as India, Brazil, and Argentina wherein consumers are increasingly using subscription-based podcast services for information and entertainment creates opportunities in the podcast hosting services market. A report of the Global System for Mobile Communications finds additional 1.6 billion smartphone connections to be in place by 2025 for the smartphone subscription to account for nearly 81% of total mobile connections.
• Growing practice of adoption of audio-on-demand and podcasts on smartphones due to the advantage of heightened streaming experience services fuels the growth of the podcast hosting services market
• Introduction of subscription-based podcast services from key players such as Apple and Spotify creates leap in the podcast hosting services market. For instance, subscription services from Apple enable subscribers to have access to ad-free and premium content.
• Besides politics and news, availability of a variety of content in storytelling format of success stories of businesses attract attention of aspiring and early-stage entrepreneurs
• Launch of free and novel podcast platforms for hosting, distribution, and monetization of podcasts is ushering in significant changes in the podcast hosting services market. Furthermore, technological innovations that allow users to opt for the right balance of ad formats help users and podcasters gain value for every dollar spent. This, in turn, favors the podcast hosting services market.
• With evolution of podcast that has emerged to be a medium for the streaming of multi-media content, podcasters are experimenting with graphics, videos, and GIFs, among other tools to enhance their content
• Opportunities for recording, editing, cleaning up, and fixing the volume of audio files are creating revenue streams in software in the podcast hosting services market

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Podcast Hosting Services Market – Growth Drivers

• Changing telecommunication landscape with emergence of 5G for wide bandwidth and superfast mobile data enables advanced podcast experience in real-time. This fuels the growth of the podcast hosting services market
• Excessive penetration of smartphones and increasing adoption of audio-on-demand information, entertainment, and infotainment content stimulate the podcast hosting services market

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Podcast Hosting Services Market – Key Players

Some of the key players operating in the podcast hosting services market are;

• Anchor FM Inc.
• Audioboom Group plc
• Buzzsprout
• Fireside Labs LLC
• Podbean Tech Inc.
• SermonAudio
• SoundCloud Inc.
• Spreaker Inc.
• Acast
• Blubrry Podcasting
• Castos Inc.
• Hubhopper Liberated Syndication
• Podomatic Inc.
• Simplecast
• SPI Labs LLC
• Transistor Inc.

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The podcast hosting services market is segmented as follows;

Podcast Hosting Services Market, by Revenue Stream

• Advertising
• Host-Read Ad
• Programmatic Ad
• Hosting Services
• Capturing
• Editing
• Publishing & Sharing
• Direct Payment (Tipping/ Patronage/ Payable Content)
• Audio Content Creation

Podcast Hosting Services Market, by Genre

• Business
• Education
• Government & Organizations
• Music
• News & Politics
• Religion & Spirituality
• Science & Medicine
• Sports & Recreation
• Technology
• Television & Film
• Others (Comedy, Arts, etc.)

Podcast Hosting Services Market, by End User

• Individual
• Commercial
• Education
• Government

Podcast Hosting Services Market, by Region

• North America
• Europe
• Asia Pacific (APAC)
• Middle East & Africa (MEA)
• South America

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