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Smartphone

Smartphone Giant Xiaomi Beats Estimates After Holiday Boom

By Maria H. Gray
March 22, 2022 3 Min Read
Comments Off on Smartphone Giant Xiaomi Beats Estimates After Holiday Boom

(Bloomberg) — Xiaomi Corp. posted a quarterly profit that beat analysts’ estimates after the Chinese smartphone giant defied component shortages to boost sales during the busy holiday season.

Most Read from Bloomberg

The world’s No. 3 smartphone maker also disclosed it will begin buying as much as HK$10 billion ($1.3 billion) of its own shares under a previously approved program, joining Alibaba Group Holding Ltd. and other Chinese giants that have accelerated stock repurchases after a brutal market selloff.

Xiaomi reported a 40% jump in adjusted net income to 4.47 billion yuan ($702 million) in the last three months of 2021. Analysts estimated 4.2 billion yuan on average, according to data compiled by Bloomberg. Sales increased 21% to 85.6 billion yuan, beating the average prediction of 81.5 billion yuan.

Xiaomi managed to grow its worldwide smartphone shipments by 3.9% in the December quarter, helped by models with upgraded camera features and software. Rivals from Apple Inc. to Oppo lost ground as global shipments fell 3.2% in the period, according to International Data Corp.

Xiaomi faced prolonged component shortages and fluctuating producer prices in the second half of 2021. Russia’s invasion of Ukraine hindered the company’s overseas business, although the impact will be “manageable” for Xiaomi, Citigroup analysts Andre Lin and Arthur Lai said in a note. Xiaomi’s smartphone shipments to Russia could fall by 3 million units in 2022 as result of a depreciated ruble, logistics disruptions and financial stress among customers in the country, they said.

“The geopolitical risks and uncertainties will persist this year,” Xiaomi President Wang Xiang told reporters on a conference call. “The good news though is that the supply side is excepted to see improvement in the second half.”

Read more: Russia’s Chip Supply at Risk From U.S.-Led Push for Sanctions

The Beijing-based company in late December updated its marquee phone product line featuring the latest Qualcomm Inc. chips, Sony Group Corp. camera censors and a tailored Android operating system. The most expensive model was priced at around 5,000 yuan, roughly the same as the iPhone 13 mini series from Apple. Xiaomi is also considering using India as a manufacturing hub to widen its footprint.

“Expansion of its premium-smartphone lineup can elevate sales mix and win more high-end market share,” Steven Tseng, an analyst at Bloomberg Intelligence, said in a memo ahead of the earnings report. Easing component shortages and the construction of next-generation mobile networks in emerging markets will also fuel growth, Tseng said.

“A growing user base and higher sales of premium phones could bolster Xiaomi’s internet services, which is key to long-term margin growth,” according to Tseng.

Xiaomi’s billionaire co-founder Lei Jun is leading a $10 billion electric vehicle project in hopes of turning the consumer electronics brand into a key player in China’s EV market, where overseas brands including Tesla and BMW are already making inroads.

The Chinese company hired car engineers, invested in auto-driving startups and is building a factory in Beijing after Lei pledged to kick off mass production by 2024.

(Updates with share buybacks from the second paragraph)

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©2022 Bloomberg L.P.

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