Hi! I’m Lauren Johnson, a senior advertising reporter at Business Insider, and welcome to Advertising Insider daily, where we brief you on the top advertising and media news. Subscribe here to get this newsletter in your inbox every weekday.
Today we look at Facebook’s relationships with agencies, the startups that investors think will take off this year, and creators’ experiences with Instagram’s shopping tools.
AP Photo/Mark Lennihan
Ski trips, cocktails, and exclusive groups: How Facebook made itself indispensable to advertisers and built an ad juggernaut
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Patrick Coffee and I looked at how Facebook built its $70 billion advertising business by building relationships with advertisers and big ad holding companies that handle multi-million budgets for brands.
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In addition to pitching its ballooning user base, Facebook also hired Microsoft sales executive Carolyn Everson, who started Facebook’s client council and Facebook Marketing Partners program. Everson also hosts multi-day trips for large advertisers to the Deer Valley Ski Resort in Park City, Utah and invites executives to her house in Beaver Creek, Colorado.
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Facebook’s business has since shifted towards small and midsize marketers that now represent its largest group of advertisers.
Read the full story here.
Triller
17 advertising and marketing startups that investors say are poised to take off despite the coronavirus
Read the full story here.
Instagram; Paige Leskin/Business Insider
Instagram influencers describe what it’s like to use the app’s expanded shopping features and the changes they still want to see
Read the full story here.
More stories we’re reading:
Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.
— Lauren
Read the original article on Business Insider
