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Smartphone

iPhone took 44% of total global smartphone revenue in 2021, Apple’s highest share ever

By Maria H. Gray
February 25, 2022 2 Min Read
Comments Off on iPhone took 44% of total global smartphone revenue in 2021, Apple’s highest share ever

Apple’s revolutionary iPhone led in 2021 global smartphone market revenue with annual revenue of $196 billion. That’s 44% of total global smartphone revenue in 2021, Apple’s highest share ever.

The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone, a new Wide camera, and a new Telephoto camera with increased 3x optical zoom.
The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone, a new Wide camera, and a new Telephoto camera with increased 3x optical zoom.

Aman Chaudhary for Counterpoint:

The global smartphone market revenue crossed $448 billion in 2021, according to the latest research from Counterpoint’s Market Monitor Service. It grew 7% YoY and 20% QoQ even as component shortages and COVID-19 restrictions continued to disrupt supply chains around the world.

Smartphone average selling price (ASP) grew 12% YoY to reach $322… 5G-enabled smartphones contributed more than 40% of the global smartphone shipments in 2021, compared to 18% in 2020.

Smartphone Market Revenue by Top 5 Brands, 2017-2021 (in $ billions)

Counterpoint: iPhone took 44% of total global smartphone revenue in 2021, Apple's highest share ever
*OPPO includes OnePlus since Q321
Source: Counterpoint’s Market Monitor Service, Q421

Apple’s iPhone revenue increased 35% YoY to $196 billion in 2021. It captured 44% of total global smartphone revenue in 2021. The high demand for 5G-enabled iPhone 12 and 13 series helped Apple register 14% growth in its overall ASP, which reached $825 in 2021. The brand also managed to increase its share in key emerging markets such as India, Thailand, Vietnam and Brazil.

MacDailyNews Take: Note that Apple does not compete in the bottom-of-the-barrel junk category where the Android peddlers try to scrap up largely profitless revenue, making iPhone’s best-ever revenue dominance all the more striking.

The upcoming release of the sub-$400 5G-capable iPhone SE 3 will further add to Apple’s unmatched share of global smartphone revenue in 2022.

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Maria H. Gray

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